What can we reason but from what we know? -Alexander Pope
What can we reason but from what we know? -Alexander Pope
Last Updated: December 11, 2024
Thank you for visiting the Privacy Policy of HF Herald, Inc.. This Privacy Policy explains how HF Herald, Inc. (collectively, "HF Herald, Inc.", "we", "us", or "our") collects, uses, and shares information about you ("you", "yours", or "user") when you access or use our websites ("Services").
Users are responsible for any third-party data they provide or share through the Services and confirm that they have the third-party's consent to provide such data to us.
We may collect and combine information about you when you access or use the Services, including:
Contact Information: such as:
first and last name
email address
phone number
address (street address, city, state, zip code)
user profile photo
Log and Usage Information: such as browser type you use, hardware model, operating system, IP address, unique device identifiers, access times, pages viewed, links clicked, and browsing behavior such as time spent, what site you came from, what site you visit when you leave us, and browsing behavior.
Account Information: if you create an account on the Services, we collect the information you provide to us related to the account, such as first and last name, username, password, and email address.
Transactional Information: such as items placed in your cart, products purchased, product details, shipping information, purchase price, purchased date and payment information.
We collect information that you directly provide to us, such as when you submit a form or send us a message with your information.
We may also receive information about you from our partners, including but not limited to distribution partners, data services, and marketing firms. We may combine this information with other information we collect from or about you. In these cases, our Privacy Policy governs the handling of the combined information.
We and our partners may collect the information noted in this privacy policy using cookies, web beacons, pixels and other similar technologies. These technologies are used for authentication, to store your preferences or progress, for analytics, and for advertising and analytics. Cookies are small text files stored on the user’s computer. Users can set their browser to reject cookies altogether, to reject our cookies in particular, or to delete cookies. However, this may cause some or all of our Services not to function on such user’s computer or device.
If our website has a cookie consent widget enabled, we strive to honor your cookie preferences as indicated in the widget. In such cases, we make every effort to block non-essential cookies you have rejected. However, there may be instances where technical limitations or third-party scripts result in the placement of cookies despite your preferences. We are continuously working to improve our systems to address such issues. If our website has a cookie consent widget enabled and you have any concerns about cookies or notice non-essential cookies being placed despite your choices, please let us know by visiting https://www.lionslight.com/contact. By continuing to use this website, you acknowledge and accept our Privacy Policy and, where applicable, consent to our use of cookies as outlined herein.
We use information we collect about you to provide, maintain, and improve our Services and other interactions we have with you. For example, we use the information collected to:
Facilitate and improve our online experience;
Provide and deliver products and services, perform authentication, process transactions and returns, and send you related information, including confirmations, receipts, invoices, customer experience surveys, and product or Services-related notices;
Process and deliver promotions;
Respond to your comments and questions and provide customer service;
If you have indicated to us that you wish to receive notifications or promotional messages;
Detect, investigate and prevent fraudulent transactions and other illegal activities and protect our rights and property and others;
Comply with our legal and financial obligations;
Monitor and analyze trends, usage, and activities;
Provide and allow our partners to provide advertising and marketing targeted toward your interests.
We may share your Personal Information in the following situations:
Third Party Services Providers. We may share data with service providers, vendors, contractors, or agents who complete transactions or perform services on our behalf, such as those that assist us with our business and internal operations like shipping and delivery, payment processing, fraud prevention, customer service, gift cards, experiences, personalization, marketing, and advertising;
Change in Business. We may share data in connection with a corporate business transaction, such as a merger or acquisition of all or a portion of our business to another company, joint venture, corporate reorganization, insolvency or bankruptcy, financing or sale of company assets;
To Comply with Law. We may share data to facilitate legal process from lawful requests by public authorities, including to meet national security or law enforcement demands as permitted by law.
With Your Consent. We may share data with third parties when we have your consent.
With Advertising and Analytics Partners. See the section entitled "Advertising and Analytics" below.
We use advertising and analytics technologies to better understand your online activity on our Services to provide personalized products and services that may interest you.
We may allow third-party companies, including ad networks, to serve advertisements, provide other advertising services and/or collect certain information when you visit our website. Third-party companies may use pseudonymized personal data (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website in order to provide advertisements about goods and services likely to be of interest to you, on this website and others. To learn more about Interest-Based Advertising or to opt-out of this type of advertising, you can visit AboutAds.info/choices or www.networkadvertising.org/choices.
Some third-party companies may also use non-cookie technologies, such as statistical IDs. Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies, and those browser settings that block cookies may have no effect on such techniques. If the third-party company uses the non-cookie technologies for interest-based advertising, you can opt out at www.networkadvertising.org/choices. Please note the industry opt out only applies to use for interest-based advertising and may not apply to use for analytics or attribution.
Some websites have "do not track" features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.
We use Google Analytics, an analytics service provided by Google LLC. We use this service to help analyze how users use the Service, with a view to analyzing usage across devices and offering improvements for all users. To learn more about Google Analytics, please visit their Privacy Policy. To opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on, please click here.
We may use third-party advertising companies to serve content and advertisements when you visit our website. To opt-out of interest-based advertising, please see the section entitled "Advertising and Analytics" above.
We implement commercially reasonable security measures designed to protect your information. Despite our best efforts, however, no security measures are completely impenetrable.
We store the information we collect about you for as long as necessary for the purpose(s) for which we collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.
If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act ("CCPA"), you have certain rights with respect to that personal information. Under the CCPA, subject to certain exceptions, "personal information" is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household.
If you are a CA resident, you have a right to request that we provide you with the following information:
The categories and specific pieces of personal information we have collected about you. We have disclosed the categories of information under "Information We Collect", above.
The categories of sources from which we collect personal information. We have disclosed the categories of sources under "Source of Information and Tracking Technologies", above.
The purposes for collecting, using, or selling personal information. We have disclosed these purposes under "How We Use Your Information" and "How We May Share Information" above.
The categories of third parties with which we share personal information. We have disclosed the categories of third parties under "How We May Share Information" above.
The categories of personal information disclosed about you for a business purpose. We have disclosed the categories of third parties under "How We May Share Information" above.
You also have a right to request that we delete your CCPA personal information under certain circumstances, subject to certain exceptions.
Further, you have the right to tell us not to sell your CCPA personal information by contacting us at [email protected] or by contacting us at (970) 774-6118.
Finally, you have a right not to be discriminated against for exercising rights set out in the CCPA.
Please note we have the right to take reasonable steps to verify your identity and the authenticity of your request.
Individuals located in certain countries, including the European Economic Area (EEA) and the United Kingdom, have certain statutory rights under the General Data Protection Regulation (GDPR) in relation to their personal data.
To the extent information we collect is associated with an identified or identifiable natural person and is protected as personal data under GDPR, it is referred to in this Privacy Policy as "Personal Data".
Data Subject Access Requests
Subject to any exemptions provided by law, you may have the right to request:
a copy of the Personal Data we hold about you;
to correct the Personal Data we hold about you;
to delete your Account or Personal Data;
to object to processing of your Personal Data for certain purposes;
To access your privacy rights, send us an email at [email protected].
We will generally process requests within one month. We may need to request specific information from you to help us confirm your identity and/or the jurisdiction in which you reside. If your request is complicated or if you have made a large number of requests, it may take us longer. We will let you know if we need longer than one month to respond.
Legal Bases For Processing Personal Data
We may process your Personal Data under applicable data protection law on the following legal grounds:
Contractual Necessity: we may process your Personal Data to enter into or perform a contract with you.
Consent: where you have provided consent to process your Personal Data. You may withdraw your consent at any time.
Legitimate interest: we process your Personal Data to provide our Services to you such as to provide our online user experience, communicate with you, provide customer service, market, analyze and improve our business, and to protect our Services.
Our Service is intended for adults ages 18 years and above. We do not knowingly collect personally identifiable information from children. If you are a parent or legal guardian and think your child under 13 has given us information, please email or write to us at the address listed at the end of this Privacy Policy. Please mark your inquiries "COPPA Information Request."
HF Herald, Inc. may change this Privacy Policy from time to time. We encourage you to visit this page to stay informed. If the changes are material, we may provide you additional notice to your email address or through our Services. Your continued use of the Services indicates your acceptance of the modified Privacy Policy.
You can opt out of receiving our marketing emails and/or newsletters by contacting us as described under "Contact Us" below. We may still send you transactional messages, which include Services-related communications and responses to your questions.
Information we maintain may be stored both within and outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your information to the United States, and that U.S. laws may not afford the same level of protection as those in your country.
If you have questions, comments, or concerns about this Privacy Policy, you may contact us at:
https://www.hfherald.com/contact
(970) 774-6118